In the world of business the phrase, “the customer is number one” wasn’t just something people said, it was something people did. The true key to running a successful business is to figure out new ways to increase and improve customer service as a means of making your customers happy. Happy customers buy things. Happy…

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  Sometimes the best way for today’s online marketers to learn how to effectively optimize and promote their business on the Internet is to observe and learn from the mistakes made by others. This article will focus on the four most egregious errors seen in the world of marketing and what you can do to…

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A lot of marketers are forced to choose between direct and email marketing due to budget or time constraints. While there are distinct advantages to both, it is important to thoroughly evaluate each method to see which one works best for your business. While many marketers will tell you that cost is the primary reason…

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  The traditional marketing model was successful for many years. This model included the yellow pages, radio advertising, TV commercials, direct mail, ads in magazines and newspapers, and much more. Now, the method in which businesses both large and small relay a message to the public is much different. Now, the model consists of search…

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  Email marketing is an effective sales approach. Online companies, and brick-and-mortar businesses alike, are using this valuable technique to increase their sales. Email marketing allows businesses to maintain contact with their readership and create new customers. There are numerous ways to improve the quality of your emails in order to increase your sales. Create…

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  There is no question that Facebook, Linked In, Twitter, and the many other social media platforms are important to the small business. When used correctly, social media marketing (SMM) is an important tool to be used in order to acquire a strong customer base and enhance the bottom line. Nevertheless, there is a great…

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  With the increase in popularity of social networking, some people may wonder if they should continue to use email marketing. Does it still work? The answer is yes. Not everyone uses social networking websites, and those who do, don’t read all the posts. However, nearly everyone has an email account that is active and…

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Writing a great email can be a challenge for businesses. For one, many people delete an email – before they even open it – if it is from someone they don’t know or looks like spam, because they want to avoid possible computer viruses. Then how does a business effectively market their brand through email?…

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If you run an online business in any capacity, it is important to have at least a basic understanding of search engine optimization or SEO. Once you understand how it all works, you will know what is required in the development phase of your website. This knowledge will help you not only to better optimize…

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